Most metal bands are still thinking the old way: “Write the album. Record the album. Drop the album. Tour the album.” But here’s the problem:

In the age of short attention spans, social media algorithms, and weekly new releases—That strategy is just... outdated.

When you wait a year between projects, the hype dies.

Now imagine releasing a killer single every 6–8 weeks. Each one is an opportunity to promote. Each one gives fans something new to talk about. That’s how you build momentum.

In this week’s episode I break down the five reasons why singles beat albums for modern metal bands

The 5 reasons I discuss include:

• Attention spans are short
• Streaming algorithms favor consistency
• Every track gets its moment
• Faster feedback loop
• Budget - friendly

If you’ve got a finished album I want you to rethink your release strategy. Break it down into singles.Pick one track and go all in. Build hype, post content, run a promo. Make it a full-on event. Then do it again. And again.

If you don’t know where to begin, DM me on Instagram @liquid_studios I’ll help you sketch it out.