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Building the "Lovable of Marketing" with Patrick Haede, Co-Founder & CEO @ Superscale AI

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Manage episode 502721123 series 3362184
Content provided by Riding Unicorns Productions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Riding Unicorns Productions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we're joined by Patrick Haede, the founder of Superscale AI, a breakout new startup transforming how digital products are marketed. 🚀

Inspired by Lovable’s success in democratising product-building, Patrick saw the next major frontier: distribution. In a world where anyone can now build a product, how do you market it effectively? Superscale AI is the answer — a platform that lets you instantly generate performance-ready, AI-powered video ads for TikTok, Instagram, and Meta, using just a product URL and a few prompts.

Patrick’s vision is big: turning every founder into a full-stack marketer, and replacing marketing agencies with a prompt-based AI interface that’s actually performant.

We dive into:

📈 The origin story – from digital product studio to pivoting into the AI-native future of marketing
🤖 Why “prompt-first” is the new UI – and how GenAI is changing how people interact with software
🎥 How Superscale creates hyper-performant UGC-style ads at scale using AI-generated actors
💡 Getting creative at speed – empowering users to produce 100s of high-converting ads with minimal effort
🔥 Why performance data should drive product development, not just UX or engagement
🧠 Agentic workflows – how Superscale is building an agent that can ideate, iterate, and deploy ads automatically
🌍 Who their power users are – from indie hackers and Shopify merchants to Lovable app founders and performance marketers
🧪 What makes an ad “work” in 2025 – and how creative risk-taking is becoming an AI superpower
🔮 The future of marketing – closing the loop between performance data and automated content creation
💰 Business model innovation – the potential of usage-based pricing, rev share, and agency-in-your-pocket experiences

We also chat about Patrick’s fundraising journey with Creandum, investor feedback loops, and what it takes to win in a competitive GenAI market where everyone's launching an “agent”.

This is an essential listen for:

  • Founders building digital products
  • Growth marketers trying to scale content
  • Builders excited about the next wave of AI-native tools
  • Investors tracking the next Lovable-style breakout

🎧 Tune in now to learn how Superscale AI is giving every product the power of a top-tier marketing agency — at lightning speed and near-zero cost.

  continue reading

213 episodes

Artwork
iconShare
 
Manage episode 502721123 series 3362184
Content provided by Riding Unicorns Productions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Riding Unicorns Productions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we're joined by Patrick Haede, the founder of Superscale AI, a breakout new startup transforming how digital products are marketed. 🚀

Inspired by Lovable’s success in democratising product-building, Patrick saw the next major frontier: distribution. In a world where anyone can now build a product, how do you market it effectively? Superscale AI is the answer — a platform that lets you instantly generate performance-ready, AI-powered video ads for TikTok, Instagram, and Meta, using just a product URL and a few prompts.

Patrick’s vision is big: turning every founder into a full-stack marketer, and replacing marketing agencies with a prompt-based AI interface that’s actually performant.

We dive into:

📈 The origin story – from digital product studio to pivoting into the AI-native future of marketing
🤖 Why “prompt-first” is the new UI – and how GenAI is changing how people interact with software
🎥 How Superscale creates hyper-performant UGC-style ads at scale using AI-generated actors
💡 Getting creative at speed – empowering users to produce 100s of high-converting ads with minimal effort
🔥 Why performance data should drive product development, not just UX or engagement
🧠 Agentic workflows – how Superscale is building an agent that can ideate, iterate, and deploy ads automatically
🌍 Who their power users are – from indie hackers and Shopify merchants to Lovable app founders and performance marketers
🧪 What makes an ad “work” in 2025 – and how creative risk-taking is becoming an AI superpower
🔮 The future of marketing – closing the loop between performance data and automated content creation
💰 Business model innovation – the potential of usage-based pricing, rev share, and agency-in-your-pocket experiences

We also chat about Patrick’s fundraising journey with Creandum, investor feedback loops, and what it takes to win in a competitive GenAI market where everyone's launching an “agent”.

This is an essential listen for:

  • Founders building digital products
  • Growth marketers trying to scale content
  • Builders excited about the next wave of AI-native tools
  • Investors tracking the next Lovable-style breakout

🎧 Tune in now to learn how Superscale AI is giving every product the power of a top-tier marketing agency — at lightning speed and near-zero cost.

  continue reading

213 episodes

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