In Part 2 of this candid conversation, Vivian Kvam and Casey Putney go deeper into the real work of entrepreneurship—the chaos of ideas, the discipline it takes to bring just one of them to life, and what it means to price your time and energy in a way that honors both your worth and your capacity.

They unpack “shiny object syndrome,” how freedom without structure can lead to burnout, and the tension between creating from passion vs. building a sustainable business. Vivian and Casey both share the mental tug-of-war behind pricing services, the lessons they've learned from failure, and why the real growth in entrepreneurship is often internal.

Whether you're just starting out or deep in the grind, this episode is a must-listen for anyone wondering, "Am I doing this right?"

Catch Part 1 if you missed it: “The Leap...”

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Unpacking this episode min by min:

00:00 Navigating Entrepreneurial Ideas and Shiny Object Syndrome

06:11 The Rule of Five for Entrepreneurs

12:15 Prioritizing Ideas in Entrepreneurship

16:01 The Balance of Discipline and Freedom

20:25 The Importance of Execution Over Ideas

26:10 Understanding Timing in Entrepreneurship

32:44 The Unique Perspective of Entrepreneurs

37:35 Understanding Market Needs and Pricing Strategies

40:03 The Challenge of Pricing Services

43:33 Value-Based Pricing and Its Implications

44:28 The Importance of Charging for Your Time

47:23 Establishing Boundaries Through Transactions

50:19 Creative Solutions for Pricing and Value

53:33 Iterating Pricing Models

56:26 The Experimentation of Entrepreneurship

01:01:19 Navigating Client Conversations and Expectations

01:04:56 Finding Balance in Pricing Strategies

01:11:41 The Realities of Entrepreneurship

Related Episodes:

The Leap, What no one tells you before you leave the 9–5 - Casey Putney Part 1

#71 The Secret to Selling More: Focus on the Outcome - Mindset Shift #3

#64 How to Build a Century-Strong Business Legacy - John Albert

Vivian Kvam:

• LinkedIn - https://www.linkedin.com/in/viviankvam/
• Email Vivian - [email protected]
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Casey Putney:

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• LinkedIn - https://www.linkedin.com/in/caseyputney/
  
  

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Riding Tandem with Vivian Kvam

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Email the team: [email protected]