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Sweet Success: Cake Maker and the TV Anchor
Manage episode 470632480 series 3650325
Sometimes the most extraordinary business stories happen in the most ordinary places—like the back seat of a rideshare. This episode captures an unexpected conversation with a passenger who transformed pandemic boredom into a thriving custom cake business called "Yumfulness."
Our serendipitous encounter reveals how a simple Valentine's Day experiment with chocolate "breakable hearts" evolved into a specialized bakery creating number and letter-shaped custom cakes. What makes this entrepreneurial journey particularly fascinating is how it flourished without traditional marketing strategies. No website, no paid advertising—just Instagram posts and word-of-mouth referrals that organically built a loyal clientele.
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About: Foundation Digital Media | Kuna Video
Chapters
1. Podcast Introduction (00:00:00)
2. Meeting a Baker Entrepreneur (00:00:52)
3. COVID Origins of Yumfulness (00:01:54)
4. Instagram Marketing Success (00:03:28)
5. Baking Skills and Passion (00:04:46)
6. Luck vs. Hard Work (00:05:38)
7. Support Systems Behind Success (00:06:29)
8. Wrap-Up and Destination (00:08:02)
37 episodes
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