In this episode of the Ride to Independence podcast, host Trish discusses the transformative power of finding a niche in business. She shares her experience with creating a senior-focused transportation service, Zoom Concierge, which addressed the unique needs of seniors uncomfortable with traditional taxis or ride-sharing apps. The focus on providing trust, patience, and reliability not only grew her business but also deepened personal connections with clients, demonstrating that niching is a pathway to standout success. Trish introduces her e-course that equips aspiring entrepreneurs with essential tools for starting their own senior-centric transportation service.

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