In this podcast episode of Ride to Independence, Trish highlights the importance of identifying your ideal customer to drive business growth. Having a clear picture of who benefits most from your service ensures your marketing and service align with their needs, fostering trust and satisfaction. By crafting detailed customer personas, such as older adults looking for safe and reliable transportation, businesses can target their marketing efforts more effectively. Trish underscores the value of building relationships and maintaining trust, which ultimately leads to customer loyalty and retention in a competitive market.

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