In this episode, host William Klaassen sits down with Brian Sparks, Editor of Greenhouse Grower, to unpack how artificial intelligence is reshaping the greenhouse industry — and how growers can take their first steps.

From data collection to practical efficiency gains, Brian shares insights from industry surveys showing a growing curiosity about AI, even among those who haven’t yet adopted it. Together, they explore what AI really means in horticulture, how it’s already at work in automation and data analysis, and what opportunities — and cautions — lie ahead.

This conversation offers a clear, practical roadmap for growers who want to understand AI without the hype, and start exploring how it can enhance decisions, streamline operations, and capture hard-won knowledge before it walks out the door.

Key Takeaways

• AI adoption is growing — slowly but steadily. While few growers report using AI today, more than 80% say they’re open to exploring it.
• Define AI broadly. From algorithms and automation to data-driven insights, AI in horticulture spans far more than just ChatGPT.
• Data is the foundation. Even simple data collection today sets the stage for future automation and analysis.
• Start small and safe. Try using AI tools like GPTs for writing, organization, or training before applying them to operations.
• Education and community matter. Growers are forming “AI clubs” to learn and experiment together — and that collaboration could accelerate the whole industry’s growth.
• Mind the risks. Data privacy and ownership remain critical topics; AI should enhance, not replace, human expertise.

Brian Sparks is the Editor of Greenhouse Grower, where he oversees both print and digital editorial planning focused on greenhouse technology, production, varieties, and business management. He has been with Meister Media Worldwide since 2000 and previously served as Managing Editor for several of the company’s brands. Brian holds a communications degree from John Carroll University.

Follow Brian on LinkedIn