Picking Pricing REWORK podcast

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Picking Pricing

2d ago 35:12

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How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they’ve made over the years, including the options the public never saw. They talk about why chasing giant enterprise deals isn’t for them, and why simple, steady pricing beats clever tricks.

Key Takeaways

00:11 – The pricing experiments over the years
10:48 – Why 37signals avoids enterprise deals
18:05 – How Basecamp’s pricing style differs from HEY’s
25:12 – Avoiding gimmicks and overthinking
31:03 – Fizzy’s pricing model

Links and Resources

Chapters

1. Introduction (00:00:00)

2. The pricing experiments over the years (00:00:11)

3. Why 37signals avoids enterprise deals (00:10:48)

4. How Basecamp’s pricing style differs from HEY’s (00:18:05)

5. Avoiding gimmicks and overthinking (00:25:12)

6. Fizzy’s pricing model (00:31:03)

346 episodes

#MBA #Technology #Small Business #Careers #Business #Entrepreneur #37signals

Picking Pricing

REWORK

1,145 subscribers

published 2d ago

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