It Started with a Blog

REWORK

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12d ago 24:52

MP3•Episode home

37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important.

Key Takeaways:

00:12 – How 37signals' marketing started organically with a blog
02:53 – Authenticity is a must when writing
07:02 – Patience is key to growing an audience
08:18 – Don’t let algorithms dictate your content
13:08 – Make time to write while your ideas are fresh
16:21 – Marketing is simply transferring enthusiasm
22:22 – Audiences want to see behind the curtain

Links and Resources:

Chapters

1. It Started with a Blog (00:00:00)

2. How 37signals' marketing started organically with a blog (00:00:12)

3. Authenticity is a must when writing (00:02:53)

4. Patience is key to growing an audience (00:07:02)

5. Don’t let algorithms dictate your content (00:08:18)

6. Make time to write while your ideas are fresh (00:13:08)

7. Marketing is simply transferring enthusiasm (00:16:21)

8. Audiences want to see behind the curtain (00:22:22)

336 episodes

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