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How to Measure and Improve Lead-to-Cash
Manage episode 462971547 series 3591352
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Who out there still thinks marketing stops at the top of the funnel? π€¨
That may have been the case way back when, but not today.
Today, marketing spans the full funnel - from lead-to-cash.
Alexis Boucher, Revenue Architect at Vasco, spills the RevOps tea on why the lead-to-cash process is the real game-changer πͺ
If you want to unlock a few lead-to-cash secrets, then give this one a listen π
Follow Alexis on LinkedIn: https://www.linkedin.com/in/alexis-boucher-27a956a4/
Not a RevOps Co-op member? Join at revopscoop.com.
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