In this episode of Re.Vert Ventures we speak with John Metcalf, founder of Upgraded, the leading tech subscription service in the US focusing on MacBooks.

Based in Austin, we hear John’s story from childhood to being self employed to full time founder and everything in between. Culminating to John creating a platform enabling the a new model for device ownership and creating a scalable take back program for one of the leading consumer electronic brands in the world, furthering the circular economy in the tech space.

We learn about his journey from the US to Asia, to Europe, the lessons learned from starting businesses in each of these distinct cultures. We get transparent about his business model, the unit economics that allow Upgraded to work, and the environmental impact that leasing unlocks.

This is a great case study for thinking differently about distribution, ownership, and impact.

Upgraded: https://getupgraded.com/

Video Interview: https://youtu.be/6Y574LYMqV8