The Conversion Rate - The HOLY GRAIL for success in the Optical business. Conversion takes on many faces on the road to converting patients and visitors to the dispensary, into paying customers. The influencers that affect your conversion rate come from both internal and external forces. This episode will explore the many factors that require your attention, if you wish to succeed and grow the business.

(00:00) Introduction

(01:45) The impact of the Conversion Rate

(03:49) External influences impacting Conversion

(05:11) Ways to Boost Conversion

(09:03) Internal Influences impacting Conversion

(12:24) Limitations that Effect that Conversion Rate

(14:24) Employer Empowerment can enhance staff Conversion Success

(15:43) Call to Action

REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your practice growth score.

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