In this episode we are going to step away from references to selling and sales and being sold and move more towards what I believe is how to serve without trying to convince and persuade the customer to buy. But first we need to change the way we communicate and label opticians relative to selling and sales. We need to change the narrative when it comes to these 4 letter words, sell and sale. Position yourself as a partner, not a salesperson. If you don’t…. it's on you if they see a sales person and not an advisor or consultant or a professional Optician! We need to move away from a sales centric approach in converting visitors to customers or patients.

(00:00) Introduction

(02:03) Moving away from a Sales Centric approach

(06:04) Opticians are not Sales People

(08:11) Eliminate selling through educating, providing value and building trust

(10:30) Stop selling and start making Money

(14:36) Trust only happens in the presence of Knowledge

(15:33) Falling into a Sales Mode - As your Default

(17:43) Selling happens in the absence of Knowledge

(18:22) Call To Action

REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your practice growth score.

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