How Trust Is Key to Growth in Today’s AI World With Kristin Oelke

Revenue Engine Podcast

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19d ago 27:55

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Kristin Oelke is the Managing Director for Growth Services at Brightrose Ventures, an enterprise software advisory and investment firm that provides strategic guidance, fractional executive teams, and execution support to mid‑market business software companies. In 2024, her firm Green Street Advisors merged with Brightrose to expand its reach and deliver efficient, trust‑driven marketing capabilities to investors and management teams. At Brightrose, Kristin leads go‑to‑market advisory services and is the author of Trust: Unlocking B2B Growth in Today’s AI World.

In this episode…

Trust is the invisible force that drives B2B growth. But in an AI-driven world flooded with content, automation, and noise, earning that trust is more difficult than ever. How can companies prove their value and credibility when buyers are skeptical and overwhelmed by options?

According to Kristin Oelke, a B2B growth strategist and marketing expert, trust is built through validation — not volume. She highlights that companies struggling to move prospects through the funnel often lack the third-party proof, consistent messaging, and real-time feedback mechanisms that signal credibility. The result is a stalled pipeline, even when product-market fit exists. Kristin emphasizes that building a “public trust profile” is essential, especially in complex B2B sales, and that trust can only be earned when happy customers, aligned teams, and transparent data come together to support the brand promise.

In this episode of the Revenue Engine Podcast, host Alex Gluz is joined by Kristin Oelke, Managing Director for Growth Services at Brightrose Ventures, to talk about why trust is more important than ever for growth in today’s AI-driven world. They discuss how companies can actively manage their public trust profile, align cross-functional teams around shared goals, and use AI without losing the human element. Kristin also shares insights on helping companies navigate strategic pivots.

94 episodes

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