While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!

I'm going to ask you a question now that I'm also going to ask you...to ask yourself once a quarter, maybe once a month? Are you going through a process right now? Or are you going through the motions? Interestingly enough, this is a topic that's been rattling around in my head for a couple of weeks. It's been up on my whiteboard for a while. But it was triggered this evening after a conversation with both of my children about their chores. Does your sales process feel like a chore?