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How Good Ranchers Scaled with Purpose, Trust & Innovation

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Manage episode 482237874 series 2334745
Content provided by RETHINK Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RETHINK Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this Global Retail Leaders episode, host Linda Johansen-James speaks with, Jermain Gil, COO at Good Ranchers, shares how a mission-driven meat subscription business is bringing integrity back to the dinner table. From humble pop-up shop beginnings to launching one of the cleanest chicken nuggets on the market, Jermaine reveals how deep customer understanding, bold experimentation, and a 100% American sourcing commitment set Good Ranchers apart. ⏱ Timestamps: [01:10] The Good Ranchers origin story & ministry roots [04:00] Pop-up shops and pre-launch strategy [07:30] From offline to online: building a DTC model [11:00] Subscription-first success and customer trust [14:20] Money-back guarantee and customer service excellence [17:10] Supporting sustainable American farming 🎧 Listen now and discover how Good Ranchers is changing the food game. 🥩 Join our community at: www.globalretailleaders.com
  continue reading

446 episodes

Artwork
iconShare
 
Manage episode 482237874 series 2334745
Content provided by RETHINK Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RETHINK Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this Global Retail Leaders episode, host Linda Johansen-James speaks with, Jermain Gil, COO at Good Ranchers, shares how a mission-driven meat subscription business is bringing integrity back to the dinner table. From humble pop-up shop beginnings to launching one of the cleanest chicken nuggets on the market, Jermaine reveals how deep customer understanding, bold experimentation, and a 100% American sourcing commitment set Good Ranchers apart. ⏱ Timestamps: [01:10] The Good Ranchers origin story & ministry roots [04:00] Pop-up shops and pre-launch strategy [07:30] From offline to online: building a DTC model [11:00] Subscription-first success and customer trust [14:20] Money-back guarantee and customer service excellence [17:10] Supporting sustainable American farming 🎧 Listen now and discover how Good Ranchers is changing the food game. 🥩 Join our community at: www.globalretailleaders.com
  continue reading

446 episodes

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