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Balancing Heritage and Digital Transformation

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Manage episode 508019154 series 2334745
Content provided by RETHINK Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RETHINK Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
How does a 200-year-old porcelain icon stay relevant in the digital age? Alex Baker interviews, Vista Alegre’s Chief Digital Officer, Carla Graça, shares how the brand is blending rich heritage with bold digital transformation by: - Building a strong digital presence and expanding globally - Driving innovation in factories and design while preserving craftsmanship - Using technology to empower people, not replace them - Creating seamless omnichannel customer experiences online and in-store From heritage storytelling to AI-driven tools, Vista Alegre proves that tradition and innovation can thrive together. Join the conversation with our global retail community at www.globalretailleaders.com
  continue reading

498 episodes

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iconShare
 
Manage episode 508019154 series 2334745
Content provided by RETHINK Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RETHINK Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
How does a 200-year-old porcelain icon stay relevant in the digital age? Alex Baker interviews, Vista Alegre’s Chief Digital Officer, Carla Graça, shares how the brand is blending rich heritage with bold digital transformation by: - Building a strong digital presence and expanding globally - Driving innovation in factories and design while preserving craftsmanship - Using technology to empower people, not replace them - Creating seamless omnichannel customer experiences online and in-store From heritage storytelling to AI-driven tools, Vista Alegre proves that tradition and innovation can thrive together. Join the conversation with our global retail community at www.globalretailleaders.com
  continue reading

498 episodes

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