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$400K GCI Without a Team? How This Keller Williams Agent Used AI to Grow

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Content provided by Harcourts Auctions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harcourts Auctions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Rethink Real Estate, Ben Brady welcomes real estate entrepreneur and AI strategist Lauren Lucas of the LKW Home Team at Keller Williams Classic Properties. Lauren pulls back the curtain on how she replaced three team members with AI—and still grew her GCI by over $400,000 in a single year. If you've ever felt overwhelmed trying to juggle operations, marketing, and lead gen, Lauren’s systematized approach will blow your mind.From custom GPTs built in under 15 minutes to CRM bots that identify hot leads based on engagement, Lauren breaks down exactly how she uses AI in a practical, revenue-generating way. No technical background? No problem. She shares how she learned everything from YouTube and how you can too—starting with just a voice memo and a SOP. This episode is a goldmine for agents who want to scale without burning out.Lauren also reveals the specific tools, prompts, automations, and compliance steps she uses to stay ahead—without drowning in tech. Whether you're a solo agent, building a team, or just AI-curious, this is the roadmap to a more leveraged, sustainable real estate business.⏱️ Timestamps & Key Topics:[00:00:00] – Losing Half Her Team, Growing $400K GCI Anyway[00:01:50] – Why Most Agents Use AI Wrong (& How to Fix It)[00:07:00] – From SOP to Custom GPT: Real-World Applications[00:14:00] – CRM Bots, Lead Scoring, and Database Reactivation[00:20:45] – How AI Powers Value-Based Prospecting at Scale[00:24:50] – The Best Tech Stack for Non-Techy Real Estate Agents[00:35:00] – Mindset, Misconceptions & the Future of Agents Using AI🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Lauren Lucas and LKW Home Team:https://lkwhometeam.com/https://www.facebook.com/LKWhometeamhttps://www.instagram.com/lkwhometeam_lauren/https://www.linkedin.com/in/lauren-lucas-23454647/🔗 Connect with Ben Brady and Harcourts Auctions:⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠⁠Instagram: https://www.instagram.com/harcourtsauctions⁠⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠🎯 If this episode made you rethink your business, leave a comment with your biggest takeaway. Don’t forget to like, subscribe, and share with a teammate who needs to hear this!

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378 episodes

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Manage episode 505856857 series 2273810
Content provided by Harcourts Auctions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harcourts Auctions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Rethink Real Estate, Ben Brady welcomes real estate entrepreneur and AI strategist Lauren Lucas of the LKW Home Team at Keller Williams Classic Properties. Lauren pulls back the curtain on how she replaced three team members with AI—and still grew her GCI by over $400,000 in a single year. If you've ever felt overwhelmed trying to juggle operations, marketing, and lead gen, Lauren’s systematized approach will blow your mind.From custom GPTs built in under 15 minutes to CRM bots that identify hot leads based on engagement, Lauren breaks down exactly how she uses AI in a practical, revenue-generating way. No technical background? No problem. She shares how she learned everything from YouTube and how you can too—starting with just a voice memo and a SOP. This episode is a goldmine for agents who want to scale without burning out.Lauren also reveals the specific tools, prompts, automations, and compliance steps she uses to stay ahead—without drowning in tech. Whether you're a solo agent, building a team, or just AI-curious, this is the roadmap to a more leveraged, sustainable real estate business.⏱️ Timestamps & Key Topics:[00:00:00] – Losing Half Her Team, Growing $400K GCI Anyway[00:01:50] – Why Most Agents Use AI Wrong (& How to Fix It)[00:07:00] – From SOP to Custom GPT: Real-World Applications[00:14:00] – CRM Bots, Lead Scoring, and Database Reactivation[00:20:45] – How AI Powers Value-Based Prospecting at Scale[00:24:50] – The Best Tech Stack for Non-Techy Real Estate Agents[00:35:00] – Mindset, Misconceptions & the Future of Agents Using AI🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Lauren Lucas and LKW Home Team:https://lkwhometeam.com/https://www.facebook.com/LKWhometeamhttps://www.instagram.com/lkwhometeam_lauren/https://www.linkedin.com/in/lauren-lucas-23454647/🔗 Connect with Ben Brady and Harcourts Auctions:⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠⁠Instagram: https://www.instagram.com/harcourtsauctions⁠⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠🎯 If this episode made you rethink your business, leave a comment with your biggest takeaway. Don’t forget to like, subscribe, and share with a teammate who needs to hear this!

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