Service on the Move: Why Dealerships Are Going Mobile in 2025
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Offering mobile service sounds like a win-win, but for many dealerships, the logistics feel overwhelming. How do you staff it? Route it? Make money on it? And will customers even use it consistently?
In this episode, sponsored by DriveSure, Bill sits down with Amit Chandarana, CEO of Curbee, a mobile service software platform that’s helping dealerships turn these questions into action. Drawing on Curbee’s roots in Tesla’s early mobile service operations, Amit shares how their platform — MARS — enables dealerships to deliver at-home service that’s efficient, profitable, and deeply aligned with customer expectations. From new OEM incentives to optimizing for recalls and reactivating lost customers, this conversation covers what it really takes to make mobile service work.
What we discuss in the episode:
- How Curbee’s MARS platform uses geo-mapping and traffic data to schedule smarter mobile appointments
- Why mobile service re-engages inactive customers and what a 92% completion rate says about convenience
- How to avoid overbuilding your shop by treating mobile service as your next “virtual bay”
- The one test every dealership should use before deciding whether to offer mobile service
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