Your Q4 offer might be strong. But if your planning starts in November, you're already behind.

In episode #14 of The Retention Edge, we sit down with Ben Zettler, founder of Zettler Digital and Klaviyo Elite Partner, to unpack the most common mistakes brands make heading into Black Friday and Cyber Monday.

With over 12 years of BFCM experience and 50+ active ecommerce clients, Ben shares tactical, firsthand insights on when to start planning, how to simplify your offers, and why many loyalty tools quietly reduce margin instead of building it.

We dive into:

- What your BFCM timeline should actually look like (hint: it starts in August)

- How to use early access pages and opt-ins to build intent before November hits

- Why some brands are removing loyalty programs instead of adding more tools

- What the new Texas SMS law means for your holiday marketing

- How to simplify your tech stack with lighter, more integrated tools that don't create friction

Whether you're leading growth, retention, or operations, this episode offers a clear playbook for Q4 success without last-minute chaos.

Because margin isn't won in November. It's built in October.

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Connect with Eric: https://www.linkedin.com/in/eric-gopeesingh/

Connect with Patrick: https://www.linkedin.com/in/benzettler/