You can’t “set and forget” a subscription. The real work is getting customers to stay past the first cycle.

In episode #17 of The Retention Edge, Andriy Rudnyk, founder of Good Subscription Agency, breaks down what separates real retention models from rushed subscription setups. Drawing from his work with Shopify brands across CPG, pet care, and health, he shares how to build programs that actually drive predictable lifetime value.

From product fit to cancellation UX, Andriy unpacks the full funnel, from CAC-to-LTV modeling to what really drives second and third orders.

We get into:

- Why the first order is when churn really starts

- How to design onboarding that nudges repeat behavior

- What brands get wrong about “subscribe and save”

- How mobile apps and subscriptions use the same psychology

- Why transparency and control reduce cancellations

If you're experimenting with subscriptions or scaling an offer that isn’t sticking, this episode will help you rethink retention, beyond discounts or bundling. Many of the same principles apply to other owned channels, like mobile apps, that build long-term habits and reduce reliance on paid acquisition.

Because your best customers aren’t just subscribers. They’re buyers who come back again and again.

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Connect with Eric: https://www.linkedin.com/in/eric-gopeesingh/

Connect with Andriy: https://www.linkedin.com/in/🇺🇦-andriy-rudnyk-77111399/