What do Forbes, Men’s Health, and The New York Times have in common?

They all link to brands that show up with real expertise, not AI spam or low-value SEO tricks.

In episode #10 of The Retention Edge, Chris Panteli, co-founder of Linkifi, shares how he went from running a fish and chip shop to helping eCommerce brands earn backlinks from tier-one media by pitching journalists the right way.

From using platforms like HARO and Qwoted to building About pages that journalists trust, Chris outlines a practical and scalable approach to digital PR that works for founders, marketers, and SEO leads alike.

We cover:

- How to get quoted by journalists without cold outreach

- Why you need a real expert, not your SEO manager, as the spokesperson

- Tools like HARO, SOS, and Qwoted to find daily media requests

- How to build trust with journalists through your site’s About page and LinkedIn

- Why links from trusted publications boost both SEO and customer conversions

- How Reddit mentions and LLMs are shaping brand discovery

- Why tracking your mentions wins 40% more backlinks through follow-ups

If you're preparing for BFCM or want long-term visibility without shady tactics, this episode gives you a clear path to build authority and brand trust with earned media.

Because link building isn't just for Google. It's for reputation, retention, and real growth.

📜 Subscribe to the Retention Edge Newsletter: https://retentionedge.co/

📱 Get a free preview of your brand’s mobile app: https://www.mobiloud.com/

Connect with Eric: https://www.linkedin.com/in/eric-gopeesingh/

Connect with Chris: https://www.linkedin.com/in/chris-panteli/