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The retail frontline sales staff is often an untapped, but highly valuable resource. Everyone wants to know that they matter and can make a difference. So, how do retailers empower their store associates, their most critical customer-facing ambassadors? In an increasingly tech-driven business, new digital tools are designed to create lasting customer relationships that match loyalty with employee job satisfaction. This is especially powerful in small retail businesses where personal loyalty is the gateway to beating the competition. Join Leigh Sevin, co-founder of Endear, and Shelley as they discuss how modern CRM platforms transform data into authentic customer connection. They explore how AI in partnership with employees can enhance personal outreach and make a brand relevant and meaningful. They also discuss the future of personalization that pairs the message with the individual, informed by sales associates who know their customers best. Their conversation reveals how software, analytics and data can propel a retail business through the insights of its frontline sales ambassadors. Learn from this actionable discussion how tech empowers and inspires store associates to level up service, play a more positive strategic role, and find renewed purpose by using AI to make their jobs easier and strengthen their customer relationships.

Special Guest: Leigh Sevin, Co-Founder of Endear

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