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How do you make yourself matter to your local community? If you’re a hardware retailer, what you have to offer is more than nice; it’s a necessity. Ace Hardware gets it. They are innovative players in the retail media landscape with RedVest Media, designed to drive embedded community relationships that translate into measurable ROI advantages. Join Shelley and Molly Hjelm, Corporate Vice President of Retail Media, as they discuss how Ace Hardware is riding the seismic shift in retail media and leveraging authentic community connections to create marketing experiences that feel helpful rather than intrusive. With 5,100 stores generating 50 million monthly site visits and a 30 percent year-over-year ecommerce growth rate, Ace is a local chain that has quietly built a massive digital ecosystem that rivals those of major retailers. Most striking is how their 73 million ACE Rewards members and thousands of vendor partnerships co-create unprecedented customized opportunities—where local store owners anticipate what their communities need and deliver a personalized retail experience customers care about remember.

Special Guest: Molly Hjelm, Corporate Vice President, Retail, Ace Hardware

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