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Do you know how to unlock the hidden opportunities in what your customers aren’t telling you? Traditional consumer research captures what customers say they want but misses the subconscious decisions driving 85 percent of purchasing behavior. Ethnographic research reveals the gap between stated preferences and actual shopping patterns identifying untapped revenue opportunities hiding in plain sight. Join Shelley and Matt Mueller, founder of Mindful Innovations Services and author of The Mindful Innovator, as they discuss how operational efficiency often conflicts with the emotional triggers that drive purchase decisions – from sustainability claims to packaging functionality issues.

Special Guest: Matt Mueller, founder of Mindful Innovations Services and author of, The Mindful Innovator

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