Today, we’re challenging outdated ideas about what aging looks like — and why it’s time retail caught up.

There’s a vibrant, stylish, and switched-on generation with the time, confidence, and spending power to match — but too often, they’re overlooked. In this episode, we’re exploring the massive opportunities in designing better store experiences, smarter product ranges, and more inclusive marketing that truly welcomes customers of all ages and stages.

From small layout tweaks to smarter product design and empowering events, we’ll talk about how small businesses can lead the way in making shopping more accessible, enjoyable, and relevant for everyone. Because the future of retail isn’t about age — it’s about attitude.

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