In this episode of The Retail Success Series, I'm looking at the most crucial moment in any customer journey: the first 10 seconds. Whether you're running an eCommerce site or a bricks-and-mortar retail store, your first impression can make or break a sale.

Discover simple, actionable website tweaks that improve your homepage engagement, boost conversions, and reduce bounce rates. Learn how to use benefit-led language, above-the-fold strategies, and visual storytelling to keep visitors shopping. We also explore quick wins for physical stores: from store entry zones and scent to staff greetings and signage that create an inviting, memorable retail experience.

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