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Ep. 63: FACE FOUNDRIÉ
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A facial can be fast, luxurious, and accessible- and still scale nationwide. We sit down with FACE FOUNDRIÉ founder Michele Henry to unpack how an open-air, under-an-hour service became a franchisable engine powered by walk-ins, memberships, and a meticulously designed client journey. From the first location next to a Starbucks to a flagship on Austin’s South Congress, Michele explains why patience in Class A real estate and the right co-tenants can change a brand’s trajectory.
Chapters
1. Setting The Client Journey (00:00:00)
2. Meet The Host And Show (00:00:34)
3. Michelle’s Origin And Vision (00:00:58)
4. From Postpartum Acne To Concept (00:04:06)
5. Walk-Ins And Same-Day Strategy (00:06:06)
6. Debt-Free Growth And Franchising (00:08:12)
7. Ensuring Consistent Experiences (00:09:51)
8. Education And Operator Support (00:10:50)
9. Expansion Goals And Real Estate (00:11:39)
10. Site Criteria And Co-Tenants (00:14:35)
11. Demographics And Membership Trends (00:16:06)
12. Local Activations And Marketing (00:17:22)
13. Unit Economics And Build-Outs (00:18:21)
14. FDD Insights And Store Sizing (00:20:22)
15. Closing And Listener Resources (00:22:36)
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