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394. How consumers are redefining Halloween

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Manage episode 515211460 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Halloween isn’t just a holiday — it’s a full-fledged season of fun, community and record-breaking retail activity. Today we’re joined by Katherine Cullen, vice president of industry and consumer insights at the National Retail Federation, to unpack how consumers are celebrating Halloween this year and why this festive tradition continues to grow in cultural and economic significance.

(00:00:00) Turning homes into haunted experiences

(00:05:59) From one night to an entire season

(00:08:59) What consumers are buying this Halloween

(00:11:25) Costumes that define the season

(00:14:57) Why Halloween matters more than ever

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

• Get ready for Retail’s Big Show in NYC

Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

369: How Butterball builds Thanksgiving traditions with customers

365: Halloween spending tricks, treats and trends

  continue reading

393 episodes

Artwork
iconShare
 
Manage episode 515211460 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Halloween isn’t just a holiday — it’s a full-fledged season of fun, community and record-breaking retail activity. Today we’re joined by Katherine Cullen, vice president of industry and consumer insights at the National Retail Federation, to unpack how consumers are celebrating Halloween this year and why this festive tradition continues to grow in cultural and economic significance.

(00:00:00) Turning homes into haunted experiences

(00:05:59) From one night to an entire season

(00:08:59) What consumers are buying this Halloween

(00:11:25) Costumes that define the season

(00:14:57) Why Halloween matters more than ever

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

• Get ready for Retail’s Big Show in NYC

Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

369: How Butterball builds Thanksgiving traditions with customers

365: Halloween spending tricks, treats and trends

  continue reading

393 episodes

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