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Content provided by Jeff Fisher and Cristene Gonzalez-Wertz, Jeff Fisher, and Cristene Gonzalez-Wertz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Fisher and Cristene Gonzalez-Wertz, Jeff Fisher, and Cristene Gonzalez-Wertz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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S4 Ep1 | The Rise of the Customer Channel

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Manage episode 390686503 series 2994511
Content provided by Jeff Fisher and Cristene Gonzalez-Wertz, Jeff Fisher, and Cristene Gonzalez-Wertz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Fisher and Cristene Gonzalez-Wertz, Jeff Fisher, and Cristene Gonzalez-Wertz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Omnichannel has nothing to do with the customer. Customers don’t see channels. They see tasks and transactions. Why can’t we? (It’s because we are tied to staying in old lanes; because it’s easier to measure and we think we know the metrics.)

INTRODUCTION

We’re kicking off Season 4 with our own mini-series – Retail trends that are the result of a tremendous amount of research, data, data mining, editing and extrapolated insights. We discuss incredibly relevant trends and themes we’re seeing in Retail along with some additional thoughts along the way. The mini-series will cover:

1. Rise of the Customer Channel

2. New Supply, New Demands

3. Tech Debt as Business Risk

4. Data for ESG and Sustainability

5. Talent Management Requires New Thinking

6. Retail Media: The New Frontier

We begin with The Rise of the Customer Channel.

RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-Wertz Let's go shopping!

  continue reading

36 episodes

Artwork
iconShare
 
Manage episode 390686503 series 2994511
Content provided by Jeff Fisher and Cristene Gonzalez-Wertz, Jeff Fisher, and Cristene Gonzalez-Wertz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Fisher and Cristene Gonzalez-Wertz, Jeff Fisher, and Cristene Gonzalez-Wertz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Omnichannel has nothing to do with the customer. Customers don’t see channels. They see tasks and transactions. Why can’t we? (It’s because we are tied to staying in old lanes; because it’s easier to measure and we think we know the metrics.)

INTRODUCTION

We’re kicking off Season 4 with our own mini-series – Retail trends that are the result of a tremendous amount of research, data, data mining, editing and extrapolated insights. We discuss incredibly relevant trends and themes we’re seeing in Retail along with some additional thoughts along the way. The mini-series will cover:

1. Rise of the Customer Channel

2. New Supply, New Demands

3. Tech Debt as Business Risk

4. Data for ESG and Sustainability

5. Talent Management Requires New Thinking

6. Retail Media: The New Frontier

We begin with The Rise of the Customer Channel.

RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-Wertz Let's go shopping!

  continue reading

36 episodes

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