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From Insights to Impact: Acting on Customer Journey Maps

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Manage episode 483730445 series 3530209
Content provided by UpTop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UpTop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, hosts Craig Nishizaki and Michael Woo dive deep into the journey mapping process and explore how businesses can identify opportunities for innovation, drive impactful solutions, and align user needs with business goals. Learn how to move beyond the basics of journey mapping to frame opportunities effectively, generate creative solutions, and validate them for maximum impact.
🔍 What You’ll Learn:

  • Leveraging "How-Might-We" Statements for Problem Framing
  • Common Mistakes in Identifying Opportunities
  • Techniques for Generating and Prioritizing Solutions
  • Validating Ideas Through Usability Testing
  • Communicating UX Impact to Key Stakeholders

--

Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

--------------------------

Episode Particulars

--------------------------

Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/

--------------------------

Connect with UpTop

--------------------------

LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp

YouTube: https://www.youtube.com/@uptopcorp

--------------------------

PODCAST Links

--------------------------

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Apple Podcasts
Deezer

Listen Notes

Podcast Index

Player FM

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  continue reading

19 episodes

Artwork
iconShare
 
Manage episode 483730445 series 3530209
Content provided by UpTop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UpTop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, hosts Craig Nishizaki and Michael Woo dive deep into the journey mapping process and explore how businesses can identify opportunities for innovation, drive impactful solutions, and align user needs with business goals. Learn how to move beyond the basics of journey mapping to frame opportunities effectively, generate creative solutions, and validate them for maximum impact.
🔍 What You’ll Learn:

  • Leveraging "How-Might-We" Statements for Problem Framing
  • Common Mistakes in Identifying Opportunities
  • Techniques for Generating and Prioritizing Solutions
  • Validating Ideas Through Usability Testing
  • Communicating UX Impact to Key Stakeholders

--

Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

--------------------------

Episode Particulars

--------------------------

Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/

--------------------------

Connect with UpTop

--------------------------

LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp

YouTube: https://www.youtube.com/@uptopcorp

--------------------------

PODCAST Links

--------------------------

Amazon Music/Audible

Apple Podcasts
Deezer

Listen Notes

Podcast Index

Player FM

Podcast Addict

Podchaser

Pocket Casts

Spotify

TuneIn + Alexa

  continue reading

19 episodes

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