What happens when a local newspaper opens a café? In this episode of Fireside, Chris Marine and David Gogel sit down with Aaron Britt, Publisher of The Midcoast Villager, to explore a bold experiment in local journalism—and what it means for the future of media.

Aaron shares how their team transformed a newsroom into a community hub, why the move isn't just about coffee, and how brands and advertisers can better support independent journalism through deeper, more intentional investments.

We talk about the evolving media landscape, the importance of showing up in real life, and why creating physical environments might be the antidote to a digital-first world.

Plus, we introduce a new way to wear the spark of Campfire Consulting and the Responsibly Different™ network on your sleeve—our Responsibly Different Shop, where you can order the Democracy Needs Journalism-inspired tee. All items are ethically made, and 50% of profits from that shirt support nonprofits advancing independent journalism and a free press. Find it at shopcampfire.com.

Whether you’re a marketer, journalist, or just someone who believes in the power of local connection—this episode is for you.

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Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.