In this episode, Paul Spencer continues the ownership series by unpacking the key factors that drive business growth and long-term value. Drawing from decades of advising family business owners, Paul explores topics like market share, core capabilities, market saturation, and how your business story impacts resilience. You’ll also hear actionable ways to assess growth potential and navigate the real-world headwinds facing your industry. If you want a clear, practical look at building a business that lasts, this episode is packed with insights you can put to use right away.

Chapters
(00:01) Eight Key Value Metrics for Businesses
(01:10) Understanding Growth Potential and Pace
(02:27) Assessing Market Share and Expansion
(04:55) Market Saturation and Customer Penetration
(07:21) Exploring Tangential Markets and Core Capabilities
(09:48) Leveraging Business History and Story
(12:12) Recognizing Constraints, Headwinds, and Risks

Keywords: family business, growth potential, business value, market share, generational wisdom, operational efficiency, business resilience

Connect with Paul

• Website: https://www.secondnature.solutions/
• Subscribe to the newsletter: https://www.secondnature.solutions/join
• LinkedIn: https://www.linkedin.com/in/paul-spencer-7252118/