))
Better data in practice
Manage episode 510374613 series 3610375
Content provided by Market Research Society. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Market Research Society or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
The quest for better quality data in market research has seen several industry-wide campaigns launched to tackle the issue. But what does better data look like in practice? And what can research firms do to boost data quality?
Liam Kay-McClean, deputy editor at Research Live, hosts a roundtable discussion with three market research professionals to talk about examples of better data in practice, what we can learn from them and some of the key issues that the industry needs to address.
Featuring:
- Liam Kay-McClean, deputy editor at Research Live
- Eileen Irvin, co-head of Ipsos in the UK’s Survey Research Methods Centre
- Jessica McCarthy, senior researcher at The Financial Times
- James Lavell, general manager at Kantar Profiles
4 episodes
Share
