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The role of paper in a digital age
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Manage episode 416719537 series 1232329
Content provided by Renewable future and Stora Enso. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Renewable future and Stora Enso or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
No one has ever seen the paperless office. While the world embraces digital technology, there is still a good future for paper. In fact, paper and digital often coexist, complementing each other. For instance, printed advertising drives e-commerce, direct mail is found to be a way to cut through the digital noise and studies show it’s easier to take in information read from paper than a screen. For news, paper is declining but for other sectors it’s actually doing quite well. In Asia, print is even a growing market. Guests on the episode: Martyn Eustace, Director of the organisation Two Sides Liisa Nyyssönen, SVP Communications, Stora Enso Paper division
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31 episodes
MP3•Episode home
Manage episode 416719537 series 1232329
Content provided by Renewable future and Stora Enso. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Renewable future and Stora Enso or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
No one has ever seen the paperless office. While the world embraces digital technology, there is still a good future for paper. In fact, paper and digital often coexist, complementing each other. For instance, printed advertising drives e-commerce, direct mail is found to be a way to cut through the digital noise and studies show it’s easier to take in information read from paper than a screen. For news, paper is declining but for other sectors it’s actually doing quite well. In Asia, print is even a growing market. Guests on the episode: Martyn Eustace, Director of the organisation Two Sides Liisa Nyyssönen, SVP Communications, Stora Enso Paper division
…
continue reading
31 episodes
All episodes
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