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How do consumers perceive environmentally friendly packaging?

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Manage episode 232050526 series 1232329
Content provided by Renewable future and Stora Enso. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Renewable future and Stora Enso or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
We are increasingly thinking about the environmental impact of products before we decide to buy them. But how do we perceive packaging? Turns out that what we as consumers think are environmentally friendly packages and what the experts think are not necessarily the same thing. A recent study carried out by Stora Enso aimed to find out how consumers perceive liquid packaging and to understand what they perceive to be environmentally friendly or not. We discuss the results with Marcus Dehlin, Business Development Director, Stora Enso, and Katja Ollila, Brand Director, Stora Enso.
  continue reading

31 episodes

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iconShare
 
Manage episode 232050526 series 1232329
Content provided by Renewable future and Stora Enso. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Renewable future and Stora Enso or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
We are increasingly thinking about the environmental impact of products before we decide to buy them. But how do we perceive packaging? Turns out that what we as consumers think are environmentally friendly packages and what the experts think are not necessarily the same thing. A recent study carried out by Stora Enso aimed to find out how consumers perceive liquid packaging and to understand what they perceive to be environmentally friendly or not. We discuss the results with Marcus Dehlin, Business Development Director, Stora Enso, and Katja Ollila, Brand Director, Stora Enso.
  continue reading

31 episodes

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