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480: GenAI Marketing MacGyvers

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Manage episode 509248422 series 2391479
Content provided by Drew Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drew Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you think AI is about flashy tools or abstract futures, think again.

In this solo Huddles Quick Take, CMO Huddles founder Drew Neisser shares a pragmatic look at how B2B marketing leaders are actually using GenAI to drive results today—and what still gets in the way.

From nurturing “vibe coders” to prompt libraries to CFO briefings, Drew maps out four essential areas where GenAI is already reshaping the work of modern CMOs. Plus, he offers a sharp reminder: If you're not leading the charge, someone else will.

What You’ll Learn:

  • 4 practical ways B2B CMOs are using GenAI now

  • The role of “marketing MacGyvers” in early adoption

  • Why GenAI rollouts fail without training and clear use cases

  • A smarter way to evaluate AI tools—without bloating your stack

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

  continue reading

585 episodes

Artwork

480: GenAI Marketing MacGyvers

Renegade Marketers Unite

16 subscribers

published

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Manage episode 509248422 series 2391479
Content provided by Drew Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drew Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you think AI is about flashy tools or abstract futures, think again.

In this solo Huddles Quick Take, CMO Huddles founder Drew Neisser shares a pragmatic look at how B2B marketing leaders are actually using GenAI to drive results today—and what still gets in the way.

From nurturing “vibe coders” to prompt libraries to CFO briefings, Drew maps out four essential areas where GenAI is already reshaping the work of modern CMOs. Plus, he offers a sharp reminder: If you're not leading the charge, someone else will.

What You’ll Learn:

  • 4 practical ways B2B CMOs are using GenAI now

  • The role of “marketing MacGyvers” in early adoption

  • Why GenAI rollouts fail without training and clear use cases

  • A smarter way to evaluate AI tools—without bloating your stack

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

  continue reading

585 episodes

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