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463: CRO: Friend or Foe?

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Manage episode 493299529 series 2391479
Content provided by Drew Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drew Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Joelle Kaufman has been both a CRO and a CMO—and she’s here to tell you: if sales and marketing aren’t on the same page, you’re leaving revenue on the table.

In this Huddles Quick Take, Joelle outlines the three most common mistakes CMOs make when trying to align with sales—and how to avoid them. From pipeline goals to budget tension to attribution battles, Joelle shares how CMOs can build better partnerships that actually drive revenue.

What You’ll Learn:

  • 3 alignment mistakes that keep marketing and sales at odds

  • Why obsessing over MQLs sends the wrong signal

  • How shared pipeline goals help unify teams

  • The real problem with attribution finger-pointing  

For the rest of the conversation with Joelle, visit our YouTube channel (CMO Huddles Hub) or click here: https://www.youtube.com/watch?v=64XHb_E7UT4.

Get more insights like these by joining our free Starter program at cmohuddles.com.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

  continue reading

564 episodes

Artwork

463: CRO: Friend or Foe?

Renegade Marketers Unite

18 subscribers

published

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Manage episode 493299529 series 2391479
Content provided by Drew Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drew Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Joelle Kaufman has been both a CRO and a CMO—and she’s here to tell you: if sales and marketing aren’t on the same page, you’re leaving revenue on the table.

In this Huddles Quick Take, Joelle outlines the three most common mistakes CMOs make when trying to align with sales—and how to avoid them. From pipeline goals to budget tension to attribution battles, Joelle shares how CMOs can build better partnerships that actually drive revenue.

What You’ll Learn:

  • 3 alignment mistakes that keep marketing and sales at odds

  • Why obsessing over MQLs sends the wrong signal

  • How shared pipeline goals help unify teams

  • The real problem with attribution finger-pointing  

For the rest of the conversation with Joelle, visit our YouTube channel (CMO Huddles Hub) or click here: https://www.youtube.com/watch?v=64XHb_E7UT4.

Get more insights like these by joining our free Starter program at cmohuddles.com.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

  continue reading

564 episodes

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