455: From Positioning To Pitch: Making Your Messaging Stick Renegade Marketers Unite podcast

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455: From Positioning to Pitch: Making Your Messaging Stick

6d ago 55:47

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B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking.

In this episode, positioning guru April Dunford pulls back the curtain on the disconnect between marketing and sales and shares exactly how to build a sales pitch that wins.

Drawing from her book Sales Pitch and decades of experience, April shares a battle-tested framework for building pitches that set the context, overcome indecision, and spotlight your unique value—without overwhelming buyers or falling into feature hell.

Key Mistakes:

Mistake #1: Treating positioning as marketing-only

Mistake #2: Assuming sales will “get it” if you hand them positioning docs

Mistake #3: Building sales pitches without a clear, compelling structure

In this episode:

Why positioning is the starting point for every winning pitch

How marketing can frame the problem so sales doesn’t chase the wrong story

Why leading with your company history stalls momentum

What smart pitch sequencing sounds like in action

🐧 This Episode Is For: CMOs tired of great positioning dying in a sales deck—and want to arm their teams with pitch narratives that close.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

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