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487: Quick Wins: How CMOs Build Momentum Fast

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Manage episode 516867410 series 1385866
Content provided by Drew Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drew Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In the first 90 days, perception outruns reality. So where will you find the quick, visible wins that turn "new CMO" into "trusted change agent"?

In this episode, Drew sits down with Laura MacGregor (Savvy Marketing Works), Julie Kaplan (Higher Logic), and Julia Goebel to unpack how CMOs convert early pressure into progress, spot quick, visible wins to bank now, and use that goodwill to earn the mandate for bigger changes.

How Three CMOs Win the First 90 Days:

  • Laura listens first, learns the business, and picks intentional early moves that build trust.

  • Julie starts before Day 1, using interviews to find a wish list and deliver one visible win fast.

  • Julia anchors early success in data and customer calls to sharpen focus and reveal opportunities.

Plus:

  • How to align expectations with a marketing maturity matrix and shared success metrics.

  • Why small conversion gains build credibility while foundational work ramps up.

  • How to partner with sales, learn from top performers, and scale what works.

  • Why customer conversations beat inherited assumptions every time.

Stepping into a new CMO role? This episode shows how to turn early pressure into wins that build lasting momentum.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

  continue reading

589 episodes

Artwork
iconShare
 
Manage episode 516867410 series 1385866
Content provided by Drew Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drew Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In the first 90 days, perception outruns reality. So where will you find the quick, visible wins that turn "new CMO" into "trusted change agent"?

In this episode, Drew sits down with Laura MacGregor (Savvy Marketing Works), Julie Kaplan (Higher Logic), and Julia Goebel to unpack how CMOs convert early pressure into progress, spot quick, visible wins to bank now, and use that goodwill to earn the mandate for bigger changes.

How Three CMOs Win the First 90 Days:

  • Laura listens first, learns the business, and picks intentional early moves that build trust.

  • Julie starts before Day 1, using interviews to find a wish list and deliver one visible win fast.

  • Julia anchors early success in data and customer calls to sharpen focus and reveal opportunities.

Plus:

  • How to align expectations with a marketing maturity matrix and shared success metrics.

  • Why small conversion gains build credibility while foundational work ramps up.

  • How to partner with sales, learn from top performers, and scale what works.

  • Why customer conversations beat inherited assumptions every time.

Stepping into a new CMO role? This episode shows how to turn early pressure into wins that build lasting momentum.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

  continue reading

589 episodes

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