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452: The New Rules of Marketing Team Design

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Manage episode 483047423 series 1385866
Content provided by Drew Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drew Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Marketing org charts may look innocent, but they’re loaded with meaning. Split your team into “revenue” and “corporate” and you’re sending a message, whether you mean to or not. Structure reveals philosophy. And in B2B, that philosophy had better be built for trust, speed, and results.

In this episode, Drew Neisser is joined by Kelly Hopping (Demandbase), Lesley Davis (Waggoner Engineering), and Gary Sevounts (Simpplr) to discuss how they’re shaping marketing teams that reflect clearer priorities, move in sync with the business, and operate at the pace growth demands.

In this episode:

  • Kelly built her team around one goal: earning sales love. It reshaped her team’s structure, mindset, and KPIs.

  • Lesley explains how cultural clarity and cross-functional trust helped her team scale fast inside a complex org.

  • Gary shares how “Treasure Ops” became a full-funnel GTM engine, reviving stalled deals and tying ops directly to pipeline.

You’ll also learn:

  • Why your org structure should follow how your buyers engage

  • How AI is already shifting roles

  • How shared metrics and a single definition of success align marketing and sales

Tune in for a look at how marketing teams are being built to meet the moment!

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

  continue reading

553 episodes

Artwork
iconShare
 
Manage episode 483047423 series 1385866
Content provided by Drew Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drew Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Marketing org charts may look innocent, but they’re loaded with meaning. Split your team into “revenue” and “corporate” and you’re sending a message, whether you mean to or not. Structure reveals philosophy. And in B2B, that philosophy had better be built for trust, speed, and results.

In this episode, Drew Neisser is joined by Kelly Hopping (Demandbase), Lesley Davis (Waggoner Engineering), and Gary Sevounts (Simpplr) to discuss how they’re shaping marketing teams that reflect clearer priorities, move in sync with the business, and operate at the pace growth demands.

In this episode:

  • Kelly built her team around one goal: earning sales love. It reshaped her team’s structure, mindset, and KPIs.

  • Lesley explains how cultural clarity and cross-functional trust helped her team scale fast inside a complex org.

  • Gary shares how “Treasure Ops” became a full-funnel GTM engine, reviving stalled deals and tying ops directly to pipeline.

You’ll also learn:

  • Why your org structure should follow how your buyers engage

  • How AI is already shifting roles

  • How shared metrics and a single definition of success align marketing and sales

Tune in for a look at how marketing teams are being built to meet the moment!

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

  continue reading

553 episodes

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