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Honeypot marketing - using free products to generate leads for your paid product (part 1)
Manage episode 321614241 series 3228310
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On my search for a long term marketing channel, I stumbled upon this beautiful strategy of using "honeypots" to generate leads for your main product. In this two-episode special, I talked about how we built our own honeypot called Hubstaff Talent, our thinking behind it, the pitfalls we avoided and how we made it a revenue generating automatic growth channel for us.
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