Remarkable Regional Business – Episode 32
Guest: Anthony Jenkin
Business Name: Outlier Studio
Website: https://outlierstudio.com.au
LinkedIn: https://www.linkedin.com/in/anthony-jenkin-6b553785/

Topics Covered

/ Scaling with Systems: How Anthony Runs Lean and Efficient
Anthony shares how he builds capacity without growing his team by leveraging systems, automation, and AI. From templated digital proposals to automated inbox workflows, he shows how staying lean doesn’t mean limiting growth.
/ The 5-Minute Proposal: Using Go High Level to Save Time
Anthony walks through his proposal process, powered by Go High Level, that takes just 5–10 minutes from start to send. Digital signatures, auto-responses, and video walkthroughs make client onboarding fast, clear and scalable.
/ Building Client Trust Through Transparency
From outlining potential project delays to including realistic timelines in proposals, Anthony emphasises the importance of setting clear expectations early to avoid disappointment later especially in industries like town planning and design.
/ AI as a Business Partner: From Analysis to Copywriting
AI has become integral to Outlier Studio’s workflows, generating performance reports, analysing data and even assisting with architectural design logic. Anthony shares how tools like ChatGPT are reducing consultancy costs and time overheads.
/ The Power of iOS + ClickUp: Running Better Meetings and Teams
Anthony has integrated the Entrepreneurial Operating System (EOS/iOS) into ClickUp for better team alignment and accountability. Weekly snapshots, scorecards and structured agendas keep everyone on track and help avoid bloated meeting times.
/ Financial Efficiency Over Headcount
Instead of growing headcount, Anthony focuses on reviewing expenses quarterly and streamlining operations. He explains how cutting "nice-to-haves" and improving productivity metrics have been critical for profitability and long-term sustainability.
/ Sustainability and Construction: Systemic Barriers to Change
Anthony breaks down the misalignment between builders, banks and regulators that hampers sustainable construction. Alternative materials like hempcrete and modular builds face compliance and funding roadblocks, despite strong demand.
/ PanelHouse and FlexiHouse: Innovative Solutions for Modern Building
Anthony discusses his new ventures: PanelHouse (flat-pack panel kits) and FlexiHouse (modular homes). These prefab systems offer faster construction, lower labor needs, and better insulation, perfect for addressing material and skill shortages.
/ The Modular Building Boom: Opportunity and Friction
As more builders pivot to modular methods, Anthony explores the growing popularity of transportable homes. He explains why financing remains a barrier, despite government incentives and consumer demand for faster, healthier housing solutions.
/ Marketing, SEO, and The Outlier Brand
Anthony credits much of Outlier’s growth to digital marketing fundamentals he learned early, SEO, podcasts, newsletters and giving away value freely. A rebrand and a focus on niche content helped attract aligned, high-quality clients.

References

• Go High Level – https://www.gohighlevel.com
• ClickUp – https://www.clickup.com
• EOS/iOS – https://www.eosworldwide.com
• ChatGPT – https://chat.openai.com
• Town Planning Australia – https://www.townplanning.com.au/