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#3: Calculating Readthrough and Being Patient
Manage episode 225898697 series 2478051
Content provided by Bryan Cohen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryan Cohen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Do you factor in readthrough when you calculate the effectiveness of an ad? This week Bryan delves into the upside of readthrough. Be sure to hop on over to Best Page Forward and get your book’s description in tip top shape! Bryan shares his progress on Last Week’s Relentless Author Actions. This week he’ll be increasing his spend and reporting on his most important Lesson. The top performing Ad of the Week is: Writing Prompts Journal. The keyword targeting that tied for first place include “voice” and “on moral fiction” — bringing in two sales. And, of course, Bryan reveals the Book MVP of the Week. Relentless Author Question: Do you track your readthrough? Are you willing to factor that in when advertising the first books in your series? (Even when it looks like you're losing money)
34 episodes
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Manage episode 225898697 series 2478051
Content provided by Bryan Cohen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryan Cohen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Do you factor in readthrough when you calculate the effectiveness of an ad? This week Bryan delves into the upside of readthrough. Be sure to hop on over to Best Page Forward and get your book’s description in tip top shape! Bryan shares his progress on Last Week’s Relentless Author Actions. This week he’ll be increasing his spend and reporting on his most important Lesson. The top performing Ad of the Week is: Writing Prompts Journal. The keyword targeting that tied for first place include “voice” and “on moral fiction” — bringing in two sales. And, of course, Bryan reveals the Book MVP of the Week. Relentless Author Question: Do you track your readthrough? Are you willing to factor that in when advertising the first books in your series? (Even when it looks like you're losing money)
34 episodes
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Similar to Relentless Authors Advertise
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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continue reading
The View from Our Side of the Cockpit Door
…
continue reading
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…
continue reading
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