In this episode, the guys sit down with marketer and founder of Entrepreneur Addict, Matt Tompkins, to unpack the surprising overlap between addiction and entrepreneurship. They talk about the denial entrepreneurs live in (“I don’t need help,” “I can do it all myself”), the fear of stepping away from the business, and what it really takes to build something that can run without you burning out in the process.

Matt breaks down how most business owners are getting ripped off by marketing agencies, the red flags to watch for, and why you should stop chasing viral reels and start focusing on three simple things: your Google Business Profile, YouTube, and AI search. He explains how to demand real reports, track actual conversions (not vanity metrics), and build a brand that people trust before they ever pick up the phone.

They also get into mental health, addiction, and the pressure of carrying a business on your back. Matt shares pieces of his own story, why entrepreneurs are especially prone to addictive behavior, and how telling your story openly can become your most powerful marketing asset—not just for leads, but for your own freedom.

If you’re a business owner who feels overwhelmed by marketing or burned by agencies, check out Matt’s self-paced Entrepreneur Addict marketing roadmap—built specifically for entrepreneurs with busy, distracted brains—at entrepreneuraddict.com/REIA.

If this episode hits home, share it with another entrepreneur, hit subscribe, and leave a review so we can reach more people who need to hear it.

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