In this episode, Alex Feria shares his journey from Cuba to Louisville, Kentucky, where he has built a successful career in mortgage lending and hard money investing. He talks about the growth of Louisville’s Cuban community, the challenges of launching and scaling a brokerage, and the values that have helped him build trust and reputation—like doing deals for free to help others and relying on referrals for 80% of his business.
Alex also breaks down the current mortgage landscape, why he's shifting from rental properties to hard money lending, and what inspired him to run for city council. Along the way, he reflects on lessons from early missteps, the realities of being a landlord in a regulation-heavy city, and the power of mentorship and community support.
If you’ve ever considered making the leap from landlord to lender—or wondered what it really takes to scale a brokerage and stand up for your community—this episode’s your blueprint. Listen in, take notes, and share it with someone grinding through the same journey. You never know who needs to hear it today.

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