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B2B Marketing | Part1 – The Changing landscape
Manage episode 345334856 series 2152196
Content provided by Reggie James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reggie James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
B2B Marketing
Part1 – The Changing landscape
What has it changed – 4 core areas
- Will Microsoft merge aspects of LinkedIn into MS Viva? Some of the services are changing on LinkedIn - it is Microsoft’s social network after all.
- Will it blend services together to take on Salesforce?
- B2B is a big market – people are realizing this. Think TikTok – which is eating LinkedIn’s market share
- The pandemic happened – B2B buyers are happy to bypass sales and buy direct.
People doing or taking a traditional approach need to add or complement their marketing armory.
Come back for the next part and the others to learn more about:
- Personas
- Human to human
- Go to market Strategy
- B2B Content that resonates
- Dark Social & Attribution
Remember, we need to:
“Create conversation not conversion”.
51 episodes
Share
Manage episode 345334856 series 2152196
Content provided by Reggie James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reggie James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
B2B Marketing
Part1 – The Changing landscape
What has it changed – 4 core areas
- Will Microsoft merge aspects of LinkedIn into MS Viva? Some of the services are changing on LinkedIn - it is Microsoft’s social network after all.
- Will it blend services together to take on Salesforce?
- B2B is a big market – people are realizing this. Think TikTok – which is eating LinkedIn’s market share
- The pandemic happened – B2B buyers are happy to bypass sales and buy direct.
People doing or taking a traditional approach need to add or complement their marketing armory.
Come back for the next part and the others to learn more about:
- Personas
- Human to human
- Go to market Strategy
- B2B Content that resonates
- Dark Social & Attribution
Remember, we need to:
“Create conversation not conversion”.
51 episodes
All episodes
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Similar to Reggie James - Perspectives
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
Breaking news on the environment, climate change, pollution, and endangered species. Also featuring Climate Connections, a special series on climate change co-produced by NPR and National Geographic.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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continue reading
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Go offline with the Player FM app!
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