Join us in this inspiring episode as we delve into the journey of Grant Caunter, the founder of State of Play Brewing, New Zealand's pioneering zero-alcohol brewery. From his early days at Heineken to becoming a 'beerpreneur,' Grant shares his transformative story of personal growth and innovation in the competitive world of non-alcoholic beverages. Discover how Grant's passion for quality and authenticity has propelled State of Play to become one of New Zealand's top breweries, and learn about the challenges and triumphs of crafting flavorful, alcohol-free beers.

Grant is the founder of State of Play Brewing, New Zealand’s zero alcohol brewery. He has spent the last three years walking the talk and growing a beer brand in the most competitive category, in the most untrusted segment with a brand most people expect will be totally shit. Turns out New Zealand beer drinkers love it. Growing 55% year on year and now in the top 20 breweries in New Zealand and still the fastest growing. For Grant it's personal. It’s a good choice for great change.

Website: stateofplaybeer.com

IG: @stateofplaybeer

The Reframeable podcast is brought to you by the Reframe app. Reframe is the #1 app to help you cut back or quit drinking alcohol. It uses neuroscience to reframe your relationship with alcohol and unlock the healthiest, happiest you.
If you're enjoying this podcast, please like, subscribe, and share with those that you feel may benefit from it. If you have a topic you'd like us to cover on the podcast, send an email to [email protected] or, if you're on the Reframe app, give it a shake and let us know what you want to hear.