What does it really cost to say yes?

In this episode, global AI strategist Ed Fassio explores the unseen price of commitment—from the boardroom to the living room at 2 a.m. He shares how hesitation isn’t doubt or fear—it’s clarity. It’s the awareness of what a yes will cost in time, energy, sleep, relationships, and personal bandwidth.

Ed recounts a crisis call in the middle of the night—fixing a problem he didn’t create, earning no reward, only the expectation to do it again. That moment revealed something profound:

The price of yes isn’t effort. It’s what that effort replaces.

This episode explores:

• Why hesitation can be wisdom, not weakness
• The burnout of always being “the fixer”
• Why joy—with no ROI—is still valid compensation
• And the question that every leader, creator, and human eventually faces:
  What do you stand for?

A thoughtful conversation about boundaries, integrity, and reclaiming the value of your yes.

About Ed Fassio:

Ed Fassio is a global AI strategist who helps executive leaders and enterprises harness the Agentic Frontier of AI to transform business models, accelerate adoption, and unlock multimillion-dollar ROI. As a keynote speaker, educator, and advisor, he bridges visionary thinking with practical execution, empowering organizations to thrive in the age of intelligent automation. He has learned from saying yes, a lot.

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