In this episode, Nick and guest co-host, Dan Cherry, catch-up with Brian Wyman, President and Chief Executive Officer of The Innovation Group. Learn about The Innovation Group's portfolio of advisory services, and listen as the three do a deep dive on consumer demand---pre-opening feasibility analysis, loyalty program construction, player segmentation, promotional programs, and more. The three also discuss the travel and hospitality sector's increasing focus on higher-income segments, and its implications for the future. Also in this episode, reactions to our two-part interview with UNLV's Professor Anthony Lucas.

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